The request of an advertising element as a direct result of a visitor's action, as recorded by the ad server software

Is a term used to reflect an Internet advertisement smaller than the traditional banners.  Buttons are squares in shape usually located down left or right side of the web site.

Cost Per Thousand. The amount charged for showing an ad impression 1000 times. This is an emerging standard pricing model for Web site advertising.

To select an ad, usually by clicking on it with a mouse, for the purpose of following its link and obtaining more information about the item that appears in the ad.

The percentage of ad views that resulted in an ad click

Cost-per-Click is an Internet marketing formula used to price ad banners.  Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets.  The cost usually runs in the range of $10 - $20 per clicks.

Is a collection of ads. Ad Server allows you to collect multiple ads into a single family, and then schedule that family object in a page as if it were a single ad. When a family is scheduled, Ad Server must ultimately select an individual ad from within that family to display. When you create a family, you can instruct Ad Server to use one of the following methods for selecting the ad:

• Rotate through each ad in the family, ensuring that all of them receive equal exposure.

• Target each ad in the family to different criteria. This is useful when a single advertiser wishes to run multiple ads, with each one targeted to a different user. You can place all of the ads into a family, target each one individually, and schedule that family only once. 

Properties of a family include its name, the list of ads that belong to it, and the period at which those ads rotate

An image file type. GIF files are the most popular image type used on Web sites, due to support for them existing in all graphical Web browsers. Some types of GIF files--known as GIF89--allow you to rotate among multiple image, offering the appearance of animation.

A single connection between a Web browser and the content server to which it connects, which results in the transmission of a resource from the content server to the browser. The resource can be text, an image, or any other individual element that can be included in a Web page. A request can result in the successful delivery of content to the user, or an error. A successful request to a page containing an ad is counted as an impression for that ad. Most Web servers log each request to an access log file.

Hyper Text Markup Language. Is a hard coding language that is used to make hypertext documents for use on the Web?

Any text that can be chosen by a reader and which cause another document to be retrieved and displayed.

Internet Advertising Bureau.  The IAB is a global nonprofit association devoted exclusively to maximizing the use and effectiveness of advertising in the Internet.  The IAB sponsors research and events related to the Internet Advertising.

The appearance of an ad on a Web page. An impression is recorded whether the user clicks on the ad or not.

Web sites are collections of pages or HTML documents that may contain text, image, Java applets, and any other elements that can appear in a browser. A page may contain one or more ads.

The successful transmittal of the page (fully downloaded page) to the user's browser.  

The request by a user's browser for an HTML document.  The page request is recorded by the web server's log file.  Pages requested are not always fully loaded or seen by the user.

Is a term for advanced technology of Internet ads, such as streaming video, applets that allows user interaction and special effects.

Return of Investment.  This one of the greatest mysteries of online advertising, and indeed, advertising in general.  ROI is trying to find out what are the end expenditures of the ads.  A lot of these expediters depend heavily on the click-rates of the ad.

"Stick" sites are those where visitors stay for an extended time period of time.  Examples of these sites are http://www.yahoo.com, http://www.msn.com. http://www.emirates.net.ae, http://www.albahhar.com, etc,

Sponsorship in increasing in popularity on the Internet.  A sponsorship is when an advertisers pays to sponsor content, usually a section of web site Oran email newsletter.  In the case of the site, the sponsorship may include banners or buttons on the site.

The ability to deliver the most appropriate ad to a user primarily through content, demographic profile, or browser targeting.  Advanced targeting techniques consider users behavior and predict behavior based on user affinities and similarities to other uses.                         

Opposite of targeting ads .

Also known as the " ad click rate"; clicks divided by impressions for an ad on a given page .