A button is a rectangular ad space that can contain static or animated content. Sizes are typically 120Widthx60Height.
Benefits:
Buttons on EIM Net@ds offer marketers the opportunity to contextually target their message. Most are available targeted to specific areas of a site.· When purchased with a Banner campaign, the button serves as an anchor to reinforce your brand message each time a consumer visits the site. ·
Location is hard to overlook as users read content on a given site – buttons are typically located above the fold and in an area that is central to the user's navigation of the site.