• Overview of Expanding Graphics Ad
  
  The Expanding HTML Ad is an enRiched Ad Solution that expands the 468 X 60 banner into a HTML form as the user "hovers-over" the banner. When the user removes their mouse pointer from the expanded form, the banner retracts back into the original 468 X 60 banner space.
  
  The Expanding HTML form is essentially one large graphic. When designing the Expanding text banner, the top 468 x 60 pixels of the graphic must look like a standard banner. A call to action is recommended within this top part of the graphic to direct the user to "mouse-over" the ad and expand it.
  
  The bottom 468 X 500 portion is the form extension of the ad. The form can have any links or fields that the advertiser wants to include, as long as the ad adheres to size and weight requirements.

• The End-user Experience
   

  1. A user hovers over any part of the graphic and the graphic content expands below the original graphic above the Web page content. The graphic's default expansion is of the same width as the originally served graphic. (468 pixels high)

  2. When the user's mouse is within the expanded creative space, the expanded space remains on the page. When the user hovers outside of the expanded creative space, the expanded ad disappears and gives the appearance of retracting the expanded ad. 
     
     Only users with IE 5.0 on a PC are served this ad. 
     There is no alternative user experience served to users as this is sold and targeted only to IE 5 users.
     
     

  3. Only users with IE 5.0 on a PC are served this ad. 

• Data Logged by the Advertising System 

  The EIM Net@ds advertising system logs the following data and uses those data to create reports : 

  •  Impression—Number of impressions for the ad as a whole. 

   

  • Click Through—One click through event for the entire ad. 

   

  • Mouse Over Data—Total number of times that a user hovered-over and actually expanded the HTML form. 
    

   

• Pricing

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